Helping dealers advance with e-process
OK...So you received an internet lead...Now what?
Please take the time to look over the 2007 and 2008 Polk/Cobalt Internet Buying
Influences studies. They are very informative and MUCH different than the last study done in 2005! Please take a special
look at the section on the best practices of highly performing dealers. Your dealership should be doing these things!
Response
time is VERY important. Quality of response is as well. This seems like common sense, right? Most dealers are ignoring
these critical items when responding to internet leads.
Good news! The process can be taught! A solid process,
along with systems for measuring success can be put in place. Managers, Salespeople, BDC employees, and Dealer Principals will
love the new systems! You will sell more cars!
Do you want to learn more?